MF Utility – Online platform for Mutual Fund Investments

SEBI (Securities Exchange Board of India) has launched the much awaited MF Utility (MFU) on 21st Jan, 2015. Mutual Fund Utility is an AMFI (Association of Mutual Funds of India) initiated online mutual fund investment platform.

Before knowing more about MF Utility Online facility, let us understand different ways of investing in Mutual Funds and ‘Direct’ Vs ‘Regular’ plans of  mutual fund schemes.

What are the different ways of investing in Mutual Funds?

How to invest in mutual funds? If you are new to mutual fund investments and want to start investing, you need to know the various ways of investing in MFs.

Currently there are many ways through which you can invest in Mutual Funds (MFs), these are;

  • Individual agents or Investment Advisors
  • Banks
  • CAMS / Karvy
  • Demat Accounts (Ex – ICICI Direct)
  • Online Distributor Platforms (Ex – Fundsindia.com)
  • Mutual Fund house Websites

Regular Vs Direct Mutual Fund Plans

If you have been investing in mutual funds, you might have observed that there are two types of plans of the same MF scheme are available now. One is a ‘Regular Plan’ and second one is ‘Direct’ Plan.

Around two years back SEBI introduced ‘Direct’ Plans. Now, AMCs (Asset Management Companies) provide you with these two options for each and every mutual fund scheme. (Some AMCs offer Direct plans only )

The main difference between Regular plans and direct plans is the Expense Ratio. What is Expense ratio? Expense ratio shows the amount that mutual funds charge for managing the investors’ money. A Regular Mutual fund scheme has higher expense ratio when compared to a Direct MF plan. The main reason for this is, there is no intermediary involved between you and AMC (Asset Management Company).

For exampleThe expense ratio of HDFC Top 200 Fund Direct Plan is 1.65% and the expense ratio of HDFC Top 200 Regular plan is 2.23%.

You can observe that the NAVs (Net Asset Values) of Mutual Fund Direct Plans are slightly higher than the NAVs of Regular plans. So, over a long investment period you can certainly benefit from investing in Direct MF schemes.

For exampleThe NAV of HDFC Top 200 Fund Direct Plan (Growth) is Rs 359.72(as on 20-Feb-2015) and the NAV of HDFC Top 200 Regular plan is Rs 355.32 .

The difference between accumulated corpus of a Direct Plan and a Regular Standard Plan will be significant if your time horizon is say more than 15 years. (Kindly note that investment portfolios of both regular and direct plans of a scheme are same)

How to invest in Mutual Fund Direct Plans?

If you are manually filling MF investment form (application form), you have to select the option called ‘DIRECT.’ You can also invest in Direct plans online (some MF houses provide this facility) by visiting the respective AMC websites.

The main drawback of this is, if you have to invest in 5 different mutual fund schemes offered by multiple mutual fund houses, you have to either visit respective AMC offices (offline) or visit their websites. If there is a change in your KYC details (like change of address or bank account number etc.,) then you need to inform all the AMCs. So, investing in Direct Plans is somewhat a tedious job as of today.

This is set to change…

What is MF Utility (MFU)?

MF Utility is a shared infrastructure of all AMCs in India to provide online investment facility to mutual fund investors. MFU is sponsored and funded by the mutual fund houses.

The Association of Mutual Funds of India’s (AMFI) MF Utility is a single-window online platform for investment in MF schemes across fund houses. It will work as a web-based transaction aggregator.

MF Utility (MFU) is a browser-based application that connects investors to registrars and transfer agent (RTA), bank, fund house, payment gateway KYC registration agencies (KRAs).

Investors can invest in Direct Plans and Regular Plans through MF utility. This platform will definitely help investors of Direct MF Schemes. The MF Utility portal currently has 25 AMCs which have signed up with MF Utility. Distributors and Investors can register with Mutual Fund Utility.

How to Register with Mutual Fund Utility?

To access MF Utility, you need to get CAN (Common Account Number) activated. The subscription to MF Utility is free of cost. Download the CAN registration form and submit the completed form at MF Utility POS (List of MFU Points of Service). This is a one-time procedure.

If you are not KYC compliant then MF Utilties India will facilitate the KYC registration for investors along with the creation of CAN. (Download KYC registration forms)

As of now, the online transaction facility is not yet activated. The investors may have to wait for few more months to start investing in Direct Plans online. But, the registrations are open and you can go ahead and register yourself as an ‘investor’ with MFU.

Important points, FAQs & Benefits of MF Utility online facility :

  • Can I Invest in all Mutual Fund Direct Plans? – As of now, 25 AMCs are participating in MF Utilitiy platform. You can invest in all the schemes offered by these mutual fund houses. You can choose to invest either in regular or direct plans. Participating AMCs on MF Utility platform
  • You can submit Common Transaction Form to transact in multiple schemes at a time, across Mutual Funds.
  • Can I transfer my existing Mutual Funds to MFU? – Once your CAN is activated, all your existing Mutual fund schemes (Direct / Regular plans) of the participating AMCs will be mapped to your CAN account. You can view the details of your MF investments at one place. You can switch from Regular plan of XYZ Mutual Fund Company to Direct plan of same XYZ mutual Fund company. But switches between two different mutual fund houses are not allowed. (Kindly note that MF switch may attract exit load and Capital gains taxes. You can switch equity funds’ units which are more than one year old, to avoid Capital gains tax)
  • Can I view consolidated statement of all my investments? –  Consolidated view of investments across the industry using your CAN is possible.
  • Will I get alerts or reminders? – Alerts, triggers and reminders for transactions, SIP expiry etc. will be provided.
  • Centralized complaint management and tracking system to login complaints across the industry is provided.
  • Investor can submit changes to Bank Mandate and other details in CAN to MFU POS, and such requests will be appropriately processed in MFU and will be updated in all related folios. Thus change of CAN level details, such as Bank Mandate, Nominees, etc., submitted through MFU will reflect in all mapped folios with different AMCs and there is no need for submission of such requests separately with different AMCs.
  • CAN will facilitate registration of one debit Bank Mandate for multiple SIP registrations using a Common Transaction Form (CTF) in schemes across Mutual Funds participating in MFU.
  • MFU enrollment is free for both distributors and investors. No charges are applicable.
  • How to transact through MF Utility? – Online transactions facility is not yet enabled. So, as of now you can submit a physical transaction form (from 4th March, 2015) at a MF POS (or) through a distributor who is registered with MF Utilities India Pvt Ltd (MFUI). Once the online facility is made available then you can execute all your MF transactions paperless (online).
  • 24/7 online access across mutual funds to access NAV and MF Scheme related information.

So, MF Utility is a centralized mutual fund distribution platform, which will facilitate transactions by customers, distributors and financial advisers in schemes offered by various fund houses on a unified platform. This initiative will help development of the MF industry in smaller towns, besides providing convenience and efficiency to all stakeholders.

( Image courtesy of Stuart Miles at FreeDigitalPhotos.net ) (You may like reading my article onTop 15 Best Equity Mutual Funds.”)

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  • siva says:

    Hi Sreekanth,

    How are you doing ? it is very long time . i was connected with you around 2017. i have question about MF Utility portal , looks like it is moved to another flatform. do you have any details about new flatform? i want to invest some funds to mutual funds direct schemes. let me know options on this . Thanks

  • Prafulla says:

    Hi Sree,

    By reading this article, i cam to know a lot of info regarding investments in Direct plan. As of now i was investing in regular. Thanks for the info.

    can u please let me know how much it will be charged if i flip my plan from regular to Direct plan?

    waiting for your response.

    Regards
    Prafulla

  • nishith sohani says:

    Hi Shreekanth,

    My MF Adviser has given 35-40 MF in my portfolio I want to know how i should get it converted in Direct MF.

    What will be the implication of such movement.Can you please guide.

    Nishith

  • ASHOK says:

    Dear Sir
    Thank you for such a quality post..keep it up. I am.an nri in middle east and would like to seek your advices on SIP thru direct interaction with yourself. May I request your direct contact numbers pls
    Ashok Mehta ashokpme*** @gmail.com; Phone +973 399643**

  • Ruchir Rai says:

    Hi Sreekanth,
    Just read your article. I must appreciate its very informative and explained in very simple language.
    Thanks.

    I have a question,
    I am clear that if I get my CAN activated all my funds will be mapped with it.
    Will my existing agent get to know of this activity? (as my funds invested through him will also get mapped).

  • Naman Gupta says:

    Dear Sree,
    The content posted is quite informative. Loved the style of answering basic questions of investors.
    Besides, it is long enough to cover the entire context and short enough to keep it interesting. Keep up the good work!
    Thanks
    Naman Gupta

  • Amit says:

    Dear Sree,

    I am impressed with the content that you have posted. Though there are many websites on Mf investing but yours is very practical and addresses the practical issues/queries/dilemma once faces while investing in MF.

    Keep up the good work I have bookmarked your page.

    regards,
    amit

    • Sreekanth Reddy says:

      Thank you so much dear Amit for your kind and encouraging words.
      Keep visiting and do share the articles with your friends 🙂

  • Rajesh says:

    Hi Sree,

    Can we apply for Direct plans from Fundsindia.com or are only Regular plans being provided by Fundsindia.com.

    From what I have understood, we can apply for Direct plans from MF Utility, CAMS or Karvy online facility. Kindly confirm if this understanding of mine in this regard is correct.

    Rgds

    • Dear Rajesh,
      Fundsindia is a distribution platform and they make money through the commissions paid by the fundhouses (AMCs).
      So, they do not offer Direct plans of MF schemes.
      Your understanding is correct.

  • Srikanth says:

    Hi Sreekanth,

    Firstly, I would like to thank you for this Blog.

    I am new to MF and would like to start investing from now. I would like to start Direct MF through MF Utility.

    As of today,
    1. Can you please tell me whether the online transaction facility is activated or not.

    2. In general How long does it take to get the MF Utility login activation ( for both CAN & KYC activation).

    Thanks once again. 🙂
    Srikanth.

  • Rahul G Menon says:

    Do MF Agents get any commission if customer invest through MF Utility

    • Dear Rahul ..If one opts for Direct plans then no commissions are paid out. But if the applications are routed through distributors for Regular plans then commissions are paid by the AMCs.

  • Ankur says:

    hi I I invest through cams … so here cams cut any commission or it will take commission from NAV.. means I am not understant.. how cams work… I want to invest without any broker/Agent/ any type commission on my Investment and.

    So what is the difference between … like I directly do to HDFC MF office and register there or I go through cams what is the difference here?

    ex :- if I invest 5000 through HDFC MF Direct for 1 year with 10% return so NAV = 5500
    if i invest 5000 through Cams Direct for 1 yesr with 10% return so NAV = ? (what is the ammunt)

  • PRADIP says:

    Is there any option in ICICIDIRECT TO INVEST IN MF through DIRECT PLAN not in Regular Plan?

  • Amit Gupta says:

    I have following SIP’s running

    (a) Franklin Prima Fund – 5000 p/m
    (b) Brila MIP 25 Growth -5000p/m
    (c) ICICI Value Discovery Growth -2500p/m
    (d) Mirae Asset India Opportunity -2500 p/m
    (e) Axis Equity-ELSS – 1lac lump sump done

    I am planning to invest in Tata Balanced Fund for Rs.10000 p/m as a SIP in direct fund. Also I have lump sump of Rs.5lac to be invested. Can you advise where to invest for vision of 3 years for lump sump.

    • Dear Amit ..Listed funds are good ones (assuming these are for long-term goals).
      For 3 year goal – You may consider Birla MIP fund itself. (If you can afford to take risk then you can consider both MIP + and a balanced fund (smaller allocation).

  • Vishal says:

    Dear Mr. Reddy,

    Very usefule and knowledgable article.
    I have 1 query. I am investing in MF through HDFC trading portal. I have invested in MF regular plans last year. Now I want to create SIP for new MF plans. Can I invest in MF direct plans through HDFC trading portal with the same benefits as you mentioned in above article?
    Will you suggest me some funds for SIP Rs 5,000 per month for next 12- 15 years. Objective is good returns for long term horizon.
    Awaiting your reply

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